ARB, a CPA firm, was referred to us by a marketing company who realized that the ARB site (at the time) was not up to the task of supporting any type of social media campaign. The site was at least 7 years old (a century in website years), thus the design and functionality were woefully out of date. On top of that, the site just wasn’t presenting a full picture of the company in terms of content and how it was laid out.
In order to fully represent the range of services ARB offered as well as highlight their philosophy and style, our redesign expanded the site from twelve to thirty+ pages. Navigational restructuring and expanded careers/blog sections helped grow their exposure on social media, leading to a successful campaign. Not to mention, even their employees were happy about ARB catching up with the times!
ARB needed to fully showcase the organization and its people, now they can. Their new site also provides greater convenience and ease of use.
