Our client HomeWork Staffing felt that nannies, their main staffing position, were overshadowing the other professionals they placed. They wanted a separate division and website to better emphasize these other positions.
We helped HWS brand their new division with a logo and other collateral, then custom designed the site to be vastly different from their original (now) division. We wrote content focused not only on the company’s positions and the top talent that fills them, but also the deep, thorough vetting process used to find their placements. After all, this is a company that provides domestic help to high net worth individuals who value integrity, security, and most of all, trust of the people in their homes – and around their children.
Now, HomeWork Staffing is placing much more than just nannies. Highlighting the element of trust is very important with companies like HWS.